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Three writers talk about author branding

Author branding is about promising a certain reading experience. “Brand” means having a recognisable, consistent voice and approach from book to book, so your fans know what to expect. It doesn’t mean you have to write the same thing over and over.

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Three Writers report on the Romance Writers of Australia Conference

Apart from 350-ish women, three wise men attended this year’s Romance Writers of Australia conference in Sydney. Why were the three men wise? Because it is the biggest and most professional conference for writers in Australia.

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